Finding beautiful truths from complex data
Transforming your data into insights that drive profitable growth.
Finding beautiful truths from complex data
Transforming your data into insights that drive profitable growth.
UniFida provide a fully outsourced insight and analysis capability for both strategic decision support, and detailed performance analysis. Our work ranges from ad hoc data science projects to building an entire outsourced insight and analytics department for medium to large companies.
PREDICTIVE MODELLING
We develop models that predict a range of behaviours
- Life time value
- Purchase probability
- Cross-sell potential
- Responsiveness to offers
- Risk of lapse
- Risk of attrition
- Reactivation probability
- Customer acquisition
CUSTOMER SEGMENTATION
We build customer and market segmentations
Activity segments
Shopper segments
Market segments
What people are interested in.
What people are buying.
How your customer marketplace works.
Activity segments
What people are interested in.
Shopper segments
What people are buying.
Market segments
How your customer marketplace works.
DEMOGRAPHIC AND BEHAVIOURAL PROFILING
We provide customer profiling
- We match your customers to external sources of lifestyle and demographic data
- Understand what they are like, how old they are, how wealthy, how housed
- Compare the characteristics of your customers with national averages
- Demographic data overlays help with designing your proposition, finding new customers, and adjusting your tone of voice
MEDIA SPEND OPTIMISATION
We help you target more valuable customers
Every channel and media you use will bring customers of different longer-term value.
Channel, value, product and demographics.
Understand where longer-term customer value is coming from.
Utilise the most effective channels and target profitable customer groups.
Every channel and media you use will bring customers of different longer-term value.
Channel, value, product and demographics.
Understand where longer-term customer value is coming from.
Utilise the most effective channels and target profitable customer groups.
GET IN TOUCH
Want to find out more?
If you would like to learn more about our data science services to understand how your business could benefit, get in touch and we will be happy to provide you with more information.