Building a CDP business case

Most marketeers would like to have a customer data platform (CDP), but many struggle to build a business case for one.

Clearly the benefits that come from introducing a customer data platform, and an associated single customer view, derive from many stages in the customer relationship and from several different areas of the business. This helps to explain why assembling them together to justify the cost of ownership can be complicated.

As providers of cloud-based customer data platform technology we have decided to try to make things easier for you.


We offer a free service to help you develop a business case for a CDP.

The CDP business case exercise identifies and develops use cases and financial evaluation, allowing you to see the opportunities and map out the ROI prior to any commitment.

We won’t be inventing any numbers, but we will be helping to point you in the direction of where the benefits are coming from, and assisting you in quantifying them.

Simply contact us to get started with this free service.

UniFida logo

UniFida is the trading name of Marketing Planning Services Ltd, a London based technology and data science company set up in 2014. Our overall aim is to help organisations build more customer value at less marketing cost.

Our technology focus has been to develop UniFida. Our data science business comes both from existing users of UniFida, and from clients looking to us to solve their more complex data related marketing questions.

Marketing is changing at an explosive speed, and our ambition is to help our clients stay empowered and ahead in this challenging environment.