Customer Data Basics – Videos

    Welcome to UniFida’s new video series, Customer Data Basics. The series outlines the fundamentals of data-driven marketing and how your organisation can benefit.

    Whether it’s creating a single customer view, or attributing your marketing budget and efforts in order to maximise return on marketing investment, this series provides useful insights and advice you can use.

    There are two videos so far in the series, with more to follow – so watch this space!

    UniFida Customer Data Basics: Session One – What is a Single Customer View (SCV)?

    In this first video in the series, UniFida’s Client Director Jo Young talks about Single Customer Views (SCV).

    What are they? Why do we have them? Why are they important?
    How do you create them? And what benefits can you expect?

    Play Video

    UniFida Customer Data Basics: Session Two – What is a Marketing Attribution?

    In the second video of UniFida’s Customer Data Basics series, Jo Young talks about Marketing Attribution.

    What is it? Why have it? What is the best way to do it? And what benefits can you
    expect to derive.

    Play Video

    UniFida Customer Data Basics: Four Key Customer Data Questions to Ask

    In this third video in the series, UniFida’s Client Director Jo Young talks about four key customer data questions you need to ask to drive sales, and discover your customers.

    We’ll explain the four questions, why are they important, the best way to answer them quickly and what benefits can we expect. 

    Play Video

    UniFida Customer Data Basics: Session Four – CDPs (Customer Data Platforms)

    In the fourth video in the series, UniFida’s Client Director Jo Young talks about CDPs (Customer Data Platforms). She explains what they are, why they are important, how to create one and what benefits we can expect.
    Play Video

    UniFida Customer Data Basics: Session Four – CDPs (Customer Data Platforms)

    November 18, 2022
    In the fourth video in the series, UniFida’s Client Director Jo Young talks about CDPs (Customer Data Platforms). She explains what they are, why they are important, how to create
    Read More

    UniFida Customer Data Basics: Session Three – Four Key Customer Data Questions

    October 11, 2022
    In this third video in the series, UniFida’s Client Director Jo Young talks about four key customer data questions you need to ask to drive sales, and discover your customers. We’ll
    Read More

    UniFida Customer Data Basics: Session Two – What is a Marketing Attribution?

    September 2, 2022
    In the second video of UniFida’s Customer Data Basics series, Jo Young talks about Marketing Attribution. What is it? Why have it? What is the best way to do it?
    Read More

    UniFida Customer Data Basics: Session One – What is a Single Customer View (SCV)?

    September 2, 2022
    In this first video in the series, UniFida’s Client Director Jo Young talks about Single Customer Views (SCV). What are they? Why do we have them? Why are they important?How
    Read More
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    UniFida is the trading name of Marketing Planning Services Ltd, a London based technology and data science company set up in 2014. Our overall aim is to help organisations build more customer value at less marketing cost. Our technology focus has been to develop UniFida. Data science business comes both from existing users of UniFida, and from clients looking to us to solve their more complex data related marketing questions. Marketing is changing at an explosive speed. Our ambition is to help our clients stay empowered and ahead in this challenging environment.