Customer Data Basics – Videos
Welcome to UniFida’s new video series, Customer Data Basics. The series outlines the fundamentals of data-driven marketing and how your organisation can benefit.
Whether it’s creating a single customer view, or attributing your marketing budget and efforts in order to maximise return on marketing investment, this series provides useful insights and advice you can use.
There are two videos so far in the series, with more to follow – so watch this space!
UniFida Customer Data Basics: Session One – What is a Single Customer View (SCV)?
In this first video in the series, UniFida’s Client Director Jo Young talks about Single Customer Views (SCV).
What are they? Why do we have them? Why are they important?
How do you create them? And what benefits can you expect?
UniFida Customer Data Basics: Session Two – What is a Marketing Attribution?
In the second video of UniFida’s Customer Data Basics series, Jo Young talks about Marketing Attribution.
What is it? Why have it? What is the best way to do it? And what benefits can you
expect to derive.
UniFida Customer Data Basics: Four Key Customer Data Questions to Ask
In this third video in the series, UniFida’s Client Director Jo Young talks about four key customer data questions you need to ask to drive sales, and discover your customers.
We’ll explain the four questions, why are they important, the best way to answer them quickly and what benefits can we expect.
UniFida Customer Data Basics: Session Four – CDPs (Customer Data Platforms)
UniFida is the trading name of Marketing Planning Services Ltd, a London based technology and data science company set up in 2014. Our overall aim is to help organisations build more customer value at less marketing cost. Our technology focus has been to develop UniFida. Data science business comes both from existing users of UniFida, and from clients looking to us to solve their more complex data related marketing questions. Marketing is changing at an explosive speed. Our ambition is to help our clients stay empowered and ahead in this challenging environment.