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UniFida Use Cases

Measuring Marketing’s CO2 Emissions

Learnings from three multi-channel campaigns

Background to the campaign:

Our measurement approach

Our CO2 emissions findings by volume

In descending order, the largest emitters were:
OOH, Digital, Radio and Press, TV and Cinema

CO2 Emissions for marketing chart

Our CO2 emissions findings by £1000 spent

In descending order, the largest emitters per £1000 spent were:
Digital, Press, OOH, Radio, Cinema, and TV

CO2 emitters by marketing spend

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