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UniFida Customer Data Platform

Get faster smarter solutions to vital marketing questions and convert browsers into buyers.

screen view of UniFida customer data platform

UniFida Customer Data Platform

Get faster smarter solutions to vital marketing questions and convert browsers into buyers.

UniFida CDP screen display

UniFida Customer Data Platform

Get faster smarter solutions to vital marketing questions and convert browsers into buyers.

UniFida CDP screen display
 

CUSTOMER DATA PLATFORM PRODUCT

UniFida solves your data challenges

Collect online and offline data

Connect all sources of data

Identity resolution solution

Visualise your customer data, all together, in one place. UniFida ingests all available sources of online and offline data that relate to your customers and prospects.

Join your customer-facing technologies into one marketing ecosystem. Integrate new and existing technologies​ and connect all your customers’ data into a single customer view.

Identity resolution unifies the measurement of attributing marketing performance across channels. The UniFida collects customer identifiers and builds a single customer view, connecting this to your existing technology.

Activate online and offline customer segments

Report key marketing metrics

Privacy compliance

Deliver highly personalised campaigns based on one true customer understanding. Build customer segments and activate them across paid and owned channels.

Measure and optimise campaign effectiveness with automated reporting on key marketing metrics. UniFida provides tailored dashboards and integrates with your own visualization tools, letting you analyse and plan highly personalised campaigns.

UniFida supports GDPR enabling you to check customer consent, and action subject access requests and the right to be forgotten. Individual’s preferences are automatically updated and reported back to your upstream systems.

 

CUSTOMER DATA PLATFORM PRODUCT

UniFida solves your data challenges

Collect online and offline data

Visualise your customer data, all together, in one place. UniFida ingests all available sources of online and offline data that relate to your customers and prospects.

Connect all sources of data

Join your customer-facing technologies into one marketing ecosystem. Integrate new and existing technologies​ and connect all your customers’ data into a single customer view.

Identity resolution solution

Identity resolution unifies the measurement of attributing marketing performance across channels. The UniFida collects customer identifiers and builds a single customer view, connecting this to your existing technology.

Activate online and offline customer segments

Deliver highly personalised campaigns based on one true customer understanding. Build customer segments and activate them across paid and owned channels.

Report key marketing metrics

Measure and optimise campaign effectiveness with automated reporting on key marketing metrics. UniFida provides tailored dashboards and integrates with your own visualization tools, letting you analyse and plan highly personalised campaigns.

Privacy compliance

UniFida supports GDPR enabling you to check customer consent, and action subject access requests and the right to be forgotten. Individual’s preferences are automatically updated and reported back to your upstream systems.

 
 

CUSTOMER DATA PLATFORM FEATURES

Explore UniFida features in more detail

Identity Resolution and Single Customer View (SCV)

Data ingestion, identity resolution and engineered data are what form the single customer view. UniFida ingests data from online and offline data sources and accommodates any structured data fields in the UniFida data schema.

Customer and Campaign Metrics

UniFida has seven types of in-built marketing metrics available at the click of a few buttons. Customer metrics, marketing attribution and campaign performance are all covered. With summary and detailed reports of all your outbound marketing campaigns.

Marketing Attribution

This is not based on first or last click. UniFida uses AI to attribute weightings to each event, allocating the value of each sale back to the events that led up to it. Attribution reports show you the precise contribution of each of your direct channels.

Custom Audiences

Create custom audiences for all forms of direct customer communications and activate them across your desired channels. Use segment definition for batch or trigger campaigns, to run across your website, email and paid digital channels.

Dashboards

Dashboards are built and configured within Microsoft Power BI for advanced data visualisation. Or you can export the data to your preferred data visualisation tools. In all cases, single customer view data can feed into your reporting dashboards.

GDPR

UniFida automates your handling of GDPR. The permission portal captures and stores customers’ GDPR consent data, and facilitates customer requests for Subject Access, and the Right to be Forgotten.

 
 

FREQUENTLY ASKED QUESTIONS

Customer data platform FAQs

See our FAQ page to find out more about how customer data platforms work, what capabilities and benefits a CDP offers, and how it compares to other data platforms.

 
 

CDP DEMO AND FREE SERVICES

Ready to see how it works?

Request a demo

Discover UniFida for free

If you are interested in learning how UniFida works and how it could meet your specific requirements, we are very happy to set up a demonstration.

We offer three complimentary services to help you assess your requirements and explore the benefits of using CDP technology. Services include data duplication testing, suppressions run report, and a business casing exercise.

 

CDP DEMO AND FREE SERVICES

Ready to see how it works?

Request a demo

If you are interested in learning how UniFida works and how it could meet your specific requirements, we are very happy to set up a demonstration.

Discover UniFida for free

We offer three complimentary services to help you assess your requirements and explore the benefits of using CDP technology. Services include data duplication testing, suppressions run report, and a business casing exercise.