Category: Customer Data Platform

December 18, 2025

Why Do Marketers Refrain from Budgeting for Marketing Measurement?

Julian Berry

By Julian Berry

increasing conversion rate

The What’s, Why’s & How’s of Building a Unified Customer View

Jo Young

September 13, 2023

Institute says 80% of CDPs are showing significant benefits

Julian Berry

By Julian Berry

Top 8 ways a CDP can make you a better customer marketer

Julian Berry

By Julian Berry

November 18, 2022

UniFida Customer Data Basics: Session Four – CDPs (Customer Data Platforms)

Jo Young

October 11, 2022

UniFida Customer Data Basics: Session Three – Four Key Customer Data Questions

Julian Berry

By Julian Berry

Selecting a CDP — the questions mid-sized companies need to ask

Jo Young

November 16, 2021

Gain valuable customer insights from fishing in the CDP data ‘reservoir’

Julian Berry

By Julian Berry

people walking across zebra crossing

Taking customer centricity to the next level with a CDP

Julian Berry

By Julian Berry

building trust in data to make marketing decisions

February 10, 2021

Do you always have confidence and trust in your data to make important marketing decisions?

Julian Berry

By Julian Berry

how does a customer data platform work?

November 18, 2020

How does a customer data platform work?

Julian Berry

By Julian Berry

November 18, 2020

What is a customer data platform?

Julian Berry

By Julian Berry

November 2, 2020

Customer Data Platform Uses Cases: B2C & B2B

Julian Berry

By Julian Berry

October 13, 2020

CDPs provide efficiencies as well as effectiveness

Julian Berry

By Julian Berry

September 28, 2020

Forrester says that analytics is a top marketing priority!

Julian Berry

By Julian Berry

August 19, 2020

We are told that first party data is taking centre stage!

Julian Berry

By Julian Berry

August 10, 2020

Where do you go to get answers to your most pressing marketing questions?

Julian Berry

By Julian Berry

Do you really know whether your company should install a customer data platform?

Julian Berry

By Julian Berry

53% of marketers don’t have a cohesive strategy for Martech

Julian Berry

By Julian Berry

Could marketers view historical customer data like an archaeologist?

Julian Berry

By Julian Berry

Will there be an avalanche of consumer demand after lockdown?

Julian Berry

By Julian Berry

Can marketers ignore AI and thrive?

Julian Berry

By Julian Berry

February 4, 2020

UKFast hosting for UniFida’s CDP gets carbon trust PAS 2060 certification

Julian Berry

By Julian Berry

January 27, 2020

Is our day of reckoning coming soon? Measuring the effect of direct and indirect marketing channels

Julian Berry

By Julian Berry

January 20, 2020

Why your own first party data is so important

Julian Berry

By Julian Berry

January 8, 2020

Do you prefer working in a kitchen, or sitting in a restaurant?

Julian Berry

By Julian Berry

October 21, 2019

Matomo vs Google Analytics: Which web analytics platform we chose and why

Julian Berry

By Julian Berry

September 17, 2019

9 stepping stones to better leverage customer data

Julian Berry

By Julian Berry

August 12, 2019

Are you losing customers to your competitors?

Julian Berry

By Julian Berry

CRM identity resolution: Why it’s not really what it claims to be!

Julian Berry

By Julian Berry

October 30, 2018

What’s indispensable for your marketing data ecosystem?

Julian Berry

By Julian Berry

October 8, 2018

How a customer data platform uses data for decision making

Julian Berry

By Julian Berry

August 20, 2018

Building a CDP business case

Julian Berry

By Julian Berry

Do customer data platforms suck?

Julian Berry

By Julian Berry

UniFida listed on the CDP Institute directory

Julian Berry

By Julian Berry

Tech essentials for managing personal data post GDPR

Julian Berry

By Julian Berry

February 12, 2018

Why marketers may still need to find a ‘true’ customer data platform?

Julian Berry

By Julian Berry

Has GDPR ignored the elephant in the database?

Julian Berry

By Julian Berry

October 12, 2016

Are you having a digital identity crisis?

Julian Berry

By Julian Berry

February 1, 2016

Play on! UniFida CDP signs its first premier league football club

Julian Berry

By Julian Berry

January 18, 2016

Tottenham Hotspur sign a sixth player!

Julian Berry

By Julian Berry

Other Categories:

Anonymisation

Automating customer marketing

Browsing Data

Campaign Metrics

CDP

CDP Business Casing

Consulting

Cost Per Click

CRM

Customer Data Platform

Customer Engagement

Customer Experience

Customer Lapsing

Customer Longer Term Value

Customer Metrics

Customer Reactivation

Data Science

Data Visualisation

First Party Data

GDPR

Identity Resolution

Market Segmentation

Marketing Attribution

Marketing budget

Marketing Dashboards

Marketing Mix

Measuring Sustainability

Media Attribution

Multi-channel Optimisation

News

Online and Offline Customer Data

Personalisation

Response Analysis

RFM

Saturation Curves

Single Customer View

Subject Access Requests

Uncategorized

Video: Customer Data Basics