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Building predictive models

We build the models you need to focus your customer marketing

We develop models that predict a range of behaviours including:

  • Life time value
  • Purchase probability
  • Cross-sell potential
  • Responsiveness to offers
  • Risk of lapse
  • Risk of attrition
  • Reactivation probability
  • Customer acquisition

Tools like these can direct many of your marketing activities, improving the customer experience and reducing waste.

predictive models diagram

FIND OUT MORE ABOUT UNIFIDA DATA SCIENCE:

Building Predictive Models  |  Developing Segmentations  |  Providing Customer Profiles  |  Media Purchase Optimisation

Contact us for more information

predicting what your individual customers are likely to do next