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Building predictive models

We build the models you need to focus your customer marketing

We develop models that predict a range of behaviours including:

  • Life time value
  • Purchase probability
  • Cross-sell potential
  • Responsiveness to offers
  • Risk of lapse
  • Risk of attrition
  • Reactivation probability
  • Customer acquisition

Tools like these can direct many of your marketing activities, improving the customer experience and reducing waste.

predictive models diagram

predicting what your individual customers are likely to do next