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Developing segmentations

Segmenting your market allows you to focus on where the value lies

we build Customer and market segmentations:

  • Activity segments (what people are interested in)
  • Shopper segments (what people are buying)
  • Market segments as in this diagram (explains how your customer marketplace works)

We can develop the segmentation you need to understand your market best.

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providing the answers that help guide your marketing decisions