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Developing segmentations

Segmenting your market allows you to focus on where the value lies

we build Customer and market segmentations:

  • Activity segments (what people are interested in)
  • Shopper segments (what people are buying)
  • Market segments as in this diagram (explains how your customer marketplace works)

We can develop the segmentation you need to understand your market best.

diagram of customer data

providing the answers that help guide your marketing decisions