Knowing the longer-term contribution each media £ can bring you will better focus your customer acquisition spend
targeting valuable customerS:
- Every channel and media you use will bring customers of different longer-term value (in this chart the more valuable the greener the cell, and the less red).
- And within a channel you can often further split the customers by demographics, or the value of product purchased
- With this type of analysis of where longer-term customer value is coming from, we help clients optimise their marketing spend
- By using the most effective channels, and then targeting the profitable customer groups within them
