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media purchase optimisation

Knowing the longer-term contribution each media £ can bring you will better focus your recruitment spend

targeting valuable customer recruits:

  • Every channel and media you use will bring customers of different longer-term value (in this chart the more valuable the greener the cell, and the less red).
  • And within a channel you can often further split the customers by demographics, or the value of product purchased
  • With this type of analysis of where longer-term customer value is coming from, we help clients optimise their marketing spend
  • By using the most effective channels, and then targeting the profitable customer groups within them
media purchase graph

tracking the customer value chain from recruitment to retention