Keep it clean!

This somewhat short title reflects the overall approach to data cleansing suggested by our partners the REaD group in their latest report.

In other words, it’s no longer just one trip to the bathroom a year, but rather daily hygiene backed up by a culture that won’t accept any excuses for dirty data.

We partner with the REaD Group for a number of data cleansing services including PAF formatting to get address structures right, and suppression of gone aways and deceaseds.

The amount of dirty data residing in customer databases that they remove never fails to surprise us, or our clients.

If you would like to know how much you have, we can arrange a free audit; this will tell you just how many address duplicates there are, the amount of badly formatted addresses, and the number that should be suppressed.

If you want their report, then please read it here REaD Group Report, and if you would like to arrange an audit then please email us and we will call you to discuss.


UniFida logo

UniFida is the trading name of Marketing Planning Services Ltd, a London based technology and data science company set up in 2014. Our overall aim is to help organisations build more customer value at less marketing cost.

Our technology focus has been to develop UniFida. Our data science business comes both from existing users of UniFida, and from clients looking to us to solve their more complex data related marketing questions.

Marketing is changing at an explosive speed, and our ambition is to help our clients stay empowered and ahead in this challenging environment.