Skip to content

providing customer profiles

The first step in developing customer understanding

Customer demographic and behavioural profiling

  • We match your customers to external sources of lifestyle and demographic data
  • This helps you better understand what they are like, how old they are, how wealthy, how housed
  • And we can compare the characteristics of your customers with national averages
  • Demographic data overlays help with designing your proposition, finding new recruits, and adjusting your tone of voice
customer profiling list

providing demographic and behavioural profiling