‘Attaining a multi-touch attribution strategy that works is like looking for the holy grail’. This is one of the conclusions in a report just published by the CallRail Research Unit (click here to download the report).
A key finding from their survey was that ‘36% of marketers say that lack of insights into the effectiveness of tactics, or an effective attribution capability, is the most damaging factor to their marketing efforts; a further 25% ranked it the second most significant factor’.
It so happens that we have recently completed developing a multi-touch attribution capability and it’s now part of UniFida.
Attaining a multi-touch attribution strategy enables you to understand the relative influence, and ROI, of all your online and offline marketing channels and media.
We would like to give you a live demo and show you how it works. If you can spare us 30 minutes, please send us an email and suggest a convenient time for you.
UniFida is the trading name of Marketing Planning Services Ltd, a London based technology and data science company set up in 2014. Our overall aim is to help organisations build more customer value at less marketing cost.
Our technology focus has been to develop UniFida. Our data science business comes both from existing users of UniFida, and from clients looking to us to solve their more complex data related marketing questions.
Marketing is changing at an explosive speed, and our ambition is to help our clients stay empowered and ahead in this challenging environment.