This is according to a just published report from the Winterberry Group ‘The State of Data’; to be fair it does only cover US marketeers but trends there are often repeated in the UK.
The reasons behind this are not too hard to guess:
– the phasing out of the use of 3rd party cookies
– the better returns to be got from looking after existing customers compared to recruiting new ones
Respondents highlighted use cases associated with leveraging and deriving value from first party data as those that will capture their foremost attention in 2020.
Without wanting to blow our own trumpet too loudly, the combination of UniFida customer data platform technology and data science covers all the areas inside the red box.
Please try our short survey to find out if you should be considering introducing a customer data platform, and please email us on [email protected] if you would like to arrange a Zoom chat with our founder Julian Berry to check whether we may be able to help you put first party data centre stage.
UniFida is the trading name of Marketing Planning Services Ltd, a London based technology and data science company set up in 2014. Our overall aim is to help organisations build more customer value at less marketing cost.
Our technology focus has been to develop UniFida. Our data science business comes both from existing users of UniFida, and from clients looking to us to solve their more complex data related marketing questions.
Marketing is changing at an explosive speed, and our ambition is to help our clients stay empowered and ahead in this challenging environment.