UniFida has appointed Jo Young as Client Director to join its growing team. Jo is a leading data consultant with extensive marketing analysis experience across multiple disciplines including digital, database, research, econometrics and pricing.
Speaking about the appointment, Julian Berry, Founder at UniFida said: “We’re very excited to have Jo on board. She will be working with existing and new clients, helping them to access deeper customer insights and deliver customer experiences that drive sales and maximise marketing returns, using our CDP and marketing attribution solutions. She will also help further develop innovations such as our CO2 counter for marketing.”
Previously Jo launched an award-winning econometrics division and, in her former role as Director of Innovation at R-cubed, she led ground-breaking projects to combine first-party marketing attribution with econometrics for leading-edge media measurement and optimisation.
Jo has worked at some of the UK’s leading data consultancies, pushing the boundaries of what is possible with data, analysis and technology with companies such as Lakeland, John Lewis, AXA, TUI, Cancer Research, Unibet, P&G, Arriva, American Express and O2.