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UniFida Use Cases

How would your company use UniFida?

diagram illustrating use casing

UniFida Use Cases

How would your company use UniFida?

diagram illustrating use casing

UniFida use cases

How our clients have benefited from UniFida technology

man wearing luxury cashmere scarf

Luxury Clothing Retailer >

The client asked us to work with them to develop a business case for introducing UniFida.

footballers legs

Premier League Football Club >

We analysed the relationship between on-line and off-line supporter behaviour to increase personalisation of campaigns.

Interested in Customer Data Platform technology?

We would be very happy to set up a chat about what we offer and explain more.

How would your company use UniFida?


UniFida can enable informed personalisation of emails and web experiences that is based on a full understanding of your overall relationship with each individual customer; for instance, are they a loyal customer, one who was previously dormant, or a bargain chaser? This kind of personalisation goes much deeper than one based just on their most recent browsing activity.


UniFida can support campaign selections that are based on a 360° picture of each customer, and which may make use of such predictions as likelihood of response, product category preferences, or the chances of a dormant customer reactivating. And then, when the orders come in, it will attribute these back to the campaigns that drove them based on the contact history that it maintains.

Customer-Based Planning

UniFida can provide the vital information for longer term customer-based planning; for example, helping you answer questions like how much should you spend on recruitment in each channel and media? The CDP can show you the value your customers provide from each source in the first year of recruitment and in subsequent years.

Media Effectiveness

UniFida can report back to you on the true impact, and the ROI, you are getting from all your online media like Facebook and Google PPC, as well as from your offline media like emails and catalogues. The combined effect of all online and offline channels are taken account of, so that you will be able to see how in combination they are working. To achieve this level of attribution this we look at every known event that occurred to a customer in the 90 days prior to their order, and partition the value of the order between them.


UniFida can fulfil Subject Access Requests at the single click of a button, maintain a history of all your customer consents, and anonymise data whenever requested.

Your ecosystem for data-driven marketing

your ecosystem for data-driven marketing