UniFida marketing attribution
How do you currently attribute the effectiveness of your marketing?
Marketing attribution has evolved
Models for marketing attribution emerged in the 1950’s and have evolved over time to keep pace with the changing needs of customers, technology and plethora of channels used.
Experience has shown that different types of customer, new and existing for instance, respond to events in very different ways which requires a different approach and a new way of measuring attribution using AI to meet these demands.
At UniFida we developed a unique way to meet these demands using algorithmic direct event evaluation otherwise known as ADEE which is an AI driven approach.
So how does UniFida marketing attribution work?
What does UniFida Marketing Attribution deliver?
UniFida marketing attribution Plus
UniFida marketing attribution Plus provides attribution across both direct and indirect channels in combination solving the age old problem by fusing econometric models and UniFida attribution together.
In practice this means building a set of econometric models, normally on a biannual basis, and fusing the output from the UniFida platform with them to take account of the contribution made by the indirect channels.