UniFida’s Marketing Measurement Compass
Introducing our brand new marketing attribution maturity assessment tool that will help your business build a performance measurement practice you can trust — the Marketing Measurement Compass.
Designed to provide a bird’s-eye view of the way your marketing measurement is performing, give you recommendations on how to improve, and provide expert guidance on next steps.
An AI-powered assessment that shows how well your marketing measurement is really performing.
Marketers struggle to get a single, trustworthy view of performance.
UniFida’s Marketing Measurement Compass provides an independent marketing maturity report that shows exactly where your measurement stands today, and how to improve it.
The Problem: Marketing Data Isn’t Telling a Single Story
As part of their marketing measurement efforts, companies will deploy multiple channels and therefore have access to a multitude of reports, each contradicting the other.
The problem lies in overlapping results, each platform claiming success, and double-counting conversions that don’t truly align with that channel. Each one is biased towards itself and often measures performance differently.
This leaves teams scrambling to determine which activity is driving impact with fragmented parts of the picture.
The bottom line is, companies don’t have a single view of the truth.
Your channels all claim success. None agree on the numbers.
- ✘ Multiple platforms claiming credit
- ✘ Conflicting attribution models
- ✘ No shared view of performance across teams
- ✘ Hard to confidently reallocate budget
- ✘ Pressure to prove ROI without reliable insight
Introducing the UniFida Marketing Measurement Compass
Our brand new Marketing Compass is a tool that’s been developed to help you understand how well your organisation’s marketing measurement practices are really performing.
We’ll take a deep look into your data consistency, marketing ROI measurement, brand impact, data quality, objectivity, and governance — all independently and unbiased.
You’ll gain an overall picture of your current strengths and opportunities for marketing measurement that you’ve never seen before, helping you make better decisions across the board.
An independent, AI-powered diagnostic.
- Understand exactly where measurement is breaking down
- See how your approach compares to best practice
- Identify immediate areas to strengthen
- Build confidence in what really drives ROI
- Gain overall clarity as AI merges results from others within the company
- Support long-term growth within the business
- Access a full AI-powered maturity assessment within minutes
- Free expert review at no obligation, with zero set-up required
- Free expert review at no obligation
How Our Marketing Attribution Maturity Model Works (Takes Less Than 10 Minutes)
Our Marketing Compass is a quick and easy tool to get a true understanding of your organisation’s marketing measurement performance.
Within minutes, you’ll have a full report outlining the details of the strengths and weaknesses in the areas that actually matter.
The result? A clear and accurate grasp of where your business marketing measurement performance is at, so you can take steps towards valuable improvement.
Step 1 — Complete the online assessment
A fast, structured questionnaire that takes less than ten minutes.
You’ll choose from multiple-choice answers, so you won’t struggle with coming up with your own.
If you do need help, our AI assistant is on hand for any queries you may have about the survey.
Step 2 — AI builds your maturity report
Generated in seconds with precise overall scoring and recommendations, with a deeper dive into the different categories we assessed you on, the comprehensive report will offer immediate clarity.
Step 3 — Receive your report by email
A downloadable, shareable insight framework for your team by email, giving you easy access to the full report.
Step 4 — Optional follow-up review
Prompts to contact our experts for a free session to interpret results, get further insights, and plan next steps for your business.
Note: Multiple people from the same organisation can complete the assessment. AI merges results to show the organisation’s collective maturity score — not individual teams.
Why Accurate Marketing Measurement Matters
Marketing measurement is essential to ensuring all media investments are properly directed.
Without that measurement being accurate, you:
- Risk budget being wrongly allocated
- Waste valuable time and money on the wrong areas
- Overinvest in low-ROMI activity
- Cannot prove results, risking a lack of backing by boards
- Allow teams to waste time debating conflicting reports
- Leave room for leadership to lose confidence
- Enable slow growth
Stronger measurement = stronger results.
Accurate measurement provides the foundation for smarter investment, stronger performance, and marketing you can stand behind with certainty.
With accurate measurement, you will:
- Redeploy budget to the channels that actually work
- Cut waste hidden inside inaccurate reporting
- Build a trustworthy measurement foundation
- Make faster, more confident decisions
- Align your entire team around one version of the truth
- Build confidence within the team and boards
- Pave the way to accelerated growth
The real danger lies not in ignorance but in misplaced certainty!
Who Should Use the Compass?
Ideal users of our Marketing Compass are:
- Marketing directors under ROI pressure
- CMOs needing alignment across teams and channels
- Growth and acquisition leads
- Data, analytics, and attribution specialists
- Agencies managing multi-channel campaigns
It can be used by teams in sectors such as retail, e-commerce, financial services, travel, telecoms, charities, education, and B2B services, if they need to accurately measure their marketing performance.
Get Your Marketing Measurement Compass Report Today
Our Marketing Compass will help you carry out accurate marketing measurement, all at zero net cost.
The tool is completely free to use. You receive a full report with our findings in seconds, and you won’t need to pay a penny for it.
You’ll also be prompted to get in contact with us at the end of your assessment, so we can discuss the details of your report and give further expert guidance at no obligation.
Marketing measurement that actually excels growth, realigns teams, and saves budgets is available to your business below. Register your interest today and pave the way for better measurement performance.
FAQs
Here is an overview of the categories your organisation will be assessed on:
- Data consistency and standardisation
- Financial attribution and ROI understanding
- Customer-centric reporting
- Brand and market level outcome measurement
- Data quality and reliability
- Objectivity and methodological integrity
- Governance, ownership and accountability
If you’d like to find out more, please read our blog post, which offers more information about the Marketing Compass as a whole.
The assessment consists of under 20 multiple-choice questions and only takes approximately 10 minutes to complete.
You won’t be asked anything sensitive or asked to share confidential data. The assessment is simply designed to understand the practices within your company.
Yes, AI will prepare your full report in seconds, and you’ll be able to download it. We’ll also send it to your email address for ease of access.
If you’d like to use Marketing Compass for your business, please contact us at [email protected] or 02039606472.
Or, you can register your interest with your email address here.
Absolutely. The Marketing Compass has been designed to provide whole companies with insight into their approach to marketing performance reporting, not just single teams.
Multiple people within the same company can answer the questionnaire, and AI will merge the results, giving you a view of the whole picture, not just a section of it.
It’s a diagnostic tool designed to help marketers understand and improve their measurement maturity.
After the assessment, you’ll also be prompted to contact us for a free in-person follow-up session to discuss the results and next steps in even more detail.
Want to Improve Your Marketing Measurement?
Get your personalised marketing measurement maturity report and discover exactly how to get to a single source of truth.