UniFida Customer Data Basics: Session One – What is a Single Customer View (SCV)?

In this first video in the series, UniFida’s Client Director Jo Young talks about Single Customer Views (SCV).

What are they? Why do we have them? Why are they important?
How do you create them? And what benefits can you expect?

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UniFida is the trading name of Marketing Planning Services Ltd, a London based technology and data science company set up in 2014. Our overall aim is to help organisations build more customer value at less marketing cost. Our technology focus has been to develop UniFida. Data science business comes both from existing users of UniFida, and from clients looking to us to solve their more complex data related marketing questions. Marketing is changing at an explosive speed. Our ambition is to help our clients stay empowered and ahead in this challenging environment.