UniFida Customer Data Basics: Session Three – Four Key Customer Data Questions

In this third video in the series, UniFida’s Client Director Jo Young talks about four key customer data questions you need to ask to drive sales, and discover your customers.

We’ll explain the four questions, why are they important, the best way to answer them quickly and what benefits can we expect. 


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UniFida is the trading name of Marketing Planning Services Ltd, a London based technology and data science company set up in 2014. Our overall aim is to help organisations build more customer value at less marketing cost. Our technology focus has been to develop UniFida. Data science business comes both from existing users of UniFida, and from clients looking to us to solve their more complex data related marketing questions. Marketing is changing at an explosive speed. Our ambition is to help our clients stay empowered and ahead in this challenging environment.