UniFida Customer Data Basics: Session Two – What is a Marketing Attribution?

In the second video of UniFida’s Customer Data Basics series, Jo Young talks about Marketing Attribution.

What is it? Why have it? What is the best way to do it? And what benefits can you
expect to derive.

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UniFida is the trading name of Marketing Planning Services Ltd, a London based technology and data science company set up in 2014. Our overall aim is to help organisations build more customer value at less marketing cost. Our technology focus has been to develop UniFida. Data science business comes both from existing users of UniFida, and from clients looking to us to solve their more complex data related marketing questions. Marketing is changing at an explosive speed. Our ambition is to help our clients stay empowered and ahead in this challenging environment.