You don’t have to let Google AdWords mark their own homework!
The problem is that Google AdWords Conversion Metrics tell you the number and value of sales that come as the next action after landing on an Ad. What they do
The customer data platform for insight driven marketers
Capture and unify all of your online and offline data with the UniFida customer data platform. Build a single customer view your entire marketing team can access and deliver seamless customer experiences.
The customer data platform for insight driven marketers
Capture and unify all of your online and offline data with the UniFida customer data platform. Build a single customer view your entire marketing team can access and deliver seamless customer experiences.
The customer data platform for insight driven marketers
Capture and unify all of your online and offline data with the UniFida customer data platform. Build a single customer view your entire marketing team can access and deliver seamless customer experiences.
We combine technology, data science, marketing metrics and business acumen to bring you innovative marketing solutions
Awarded the ‘Best Direct to Consumer Technology Partnership 2021’ in conjunction with Wentworth Wooden Puzzles
Awarded the ‘Best Direct to Consumer Technology Partnership 2021’ in conjunction with Wentworth Wooden Puzzles
Customer Data Platform
A cloud-based customer data platform for B2C businesses. Picture your customer data together in one place, with identity resolution, automated metrics, personalised website and emails, and integration with your existing systems.
Data Science
Discover how we help businesses by building predictive models, developing segmentations, providing customer profiles and optimising media purchase.
Marketing Metrics
Out of the box marketing metrics for everything you want to know about your customer and marketing performance.
We combine technology, data science, marketing metrics and business acumen to bring you innovative marketing solutions
Customer Data Platform
A cloud-based customer data platform for B2C businesses. Picture your customer data together in one place, with identity resolution, automated metrics, personalised website and emails, and integration with your existing systems.
Data Science
Discover how we help businesses by building predictive models, developing segmentations, providing customer profiles and optimising media purchase.
Marketing Metrics
Out of the box marketing metrics for everything you want to know about your customer and marketing performance.
Customer Data Platform
A cloud-based customer data platform for B2C businesses. Picture your customer data together in one place, with identity resolution, automated metrics, personalised website and emails, and integration with your existing systems.
Data Science
Discover how we help businesses by building predictive models, developing segmentations, providing customer profiles and optimising media purchase.
Marketing Metrics
Out of the box marketing metrics for everything you want to know about your customer and marketing performance.
Discover UniFida for FREE
Find out how UniFida’s Customer Data Platform could add value to your business. We offer three complimentary services to help you assess your requirements and explore the benefits of using CDP technology.
Data Duplication Testing
Identify how many duplicate customer records you have. Understand the impact of wasted spend on marketing.
Suppressions Run Report
Identify and suppress individuals who have moved away or deceased.
Business Casing Exercise
Identify and develop use cases and financial evaluation. See the opportunities and map out the ROI prior to any commitment.
Contact us to get started with one of our free services
Being able to segment those results by pretty much any criteria we want has enabled us to improve our testing plans for the future much faster...
Chloe Thomas
eCommerce author, speaker and online marketer
I am so impressed by the team's attention, tenacity, clarity of thought, speed, efficiency and brilliant solutions.
Ali Stewart
Director, Ali Stewart & Co
Unlike many consulting groups, they are customer focused and solutions driven. They have added measurable value to our organisation.
Bradley Goldschmidt
Group Chief Executive, Global Life Distribution Holdings
They manage to keep our business objectives in front of mind whilst also attending to the minutiae of the data they are handling.
Chris Denness
Director of Asset Management, Capco
..what sets this team apart is its desire to truly understand their clients' business (in our case, Life Insurance).
William Trump
Customer Behaviour Consultant, Swiss Re
By clearly identifying our business needs and providing solutions, they can deliver innovative consultancy and technical solutions that add measurable value.
Lisa Chittenden
General Manager, GBG Transactis
Being able to segment those results by pretty much any criteria we want has enabled us to improve our testing plans for the future much faster...
Chloe Thomas
eCommerce author, speaker and online marketer
I am so impressed by the team's attention, tenacity, clarity of thought, speed, efficiency and brilliant solutions.
Ali Stewart
Director, Ali Stewart & Co
Unlike many consulting groups, they are customer focused and solutions driven. They have added measurable value to our organisation.
Bradley Goldschmidt
Group Chief Executive, Global Life Distribution Holdings
They manage to keep our business objectives in front of mind whilst also attending to the minutiae of the data they are handling.
Chris Denness
Director of Asset Management, Capco
..what sets this team apart is its desire to truly understand their clients' business (in our case, Life Insurance).
William Trump
Customer Behaviour Consultant, Swiss Re
By clearly identifying our business needs and providing solutions, they can deliver innovative consultancy and technical solutions that add measurable value.
Lisa Chittenden
General Manager, GBG Transactis
"Being able to segment those results by pretty much any criteria we want has enabled us to improve our testing plans for the future much faster..."
Chloe Thomas
eCommerce author, speaker and online marketer
"I am so impressed by the team's attention, tenacity, clarity of thought, speed, efficiency and brilliant solutions"
Ali Stewart
Director, Ali Stewart & Co
"By clearly identifying our business needs and providing solutions, they can deliver innovative consultancy and technical solutions that add measurable value."
Lisa Chittenden
General Manager, GBG Transactis
"Unlike many consulting groups, they are customer focused and solutions driven. They have added measurable value to our organisation."
Bradley Goldschmidt
Group Chief Executive, Global Life Distribution Holdings
"...what sets this team apart is its desire to truly understand their clients' business (in our case, Life Insurance)."
William Trump
Customer Behaviour Consultant, Swiss Re
"They manage to keep our business objectives in front of mind whilst also attending to the minutiae of the data they are handling."
Chris Denness
Director of Asset Management, Capco