Skip to content

We deliver trust in measurement.

We are dedicated, experienced experts. We’ve been measuring marketing for 25+ years.

We are independent of any media or channel.

Our attribution models pinpoint the most successful channels and campaigns. Our econometrics looks at influences on the volume of sales, including marketing activities like TV and external factors like seasonality, economic confidence, weather etc.

GET IN TOUCH

Data-driven marketing success. Simply delivered.

We are dedicated, experienced experts. We’ve been measuring marketing for 25+ years.

We are independent of any media or channel.

Our attribution models pinpoint the most successful channels and campaigns. Our econometrics looks at influences on the volume of sales, including marketing activities like TV and external factors like seasonality, economic confidence, weather etc.

GET IN TOUCH

Gain deeper and more profitable customer insights through our advanced customer data technology, underpinned by over 25 years’ experience

Gain deeper and more profitable customer insights through our advanced customer data technology, underpinned by over 25 years’ experience

Marketing Measurement

UniFida can help you maximise marketing returns and sales growth by pinpointing the most effective marketing channels and campaigns

Find out more

Customer Data Planning

Our complete customer data and marketing ecosystem helps mid-sized companies increase customer engagement and revenues

Find out more

Customer Insight

Reached a plateau with your complex customer data? Our data analysis experts can provide unparalleled insights into customers’ behaviour

Find out more

Marketing Measurement

UniFida can help you maximise marketing returns and sales growth by pinpointing the most effective marketing channels and campaigns

Find out more

Customer Data Planning

Our complete customer data and marketing ecosystem helps mid-
sized companies increase customer engagement and revenues

Find out more

Customer Insight

Reached a plateau with your complex customer data? Our data analysis experts can provide unparalleled insights into customers’ behaviour

Find out more

Try UniFida’s CDP solution – no cost, no obligation >

We also have a CO2 counter to measure how much is released by individual online and offline campaigns:

Measure your marketing sustainability >

We also have a CO2 counter to measure how much is released by individual online and offline campaigns:

Measure your marketing sustainability >

Who we work for:

More about UniFida's Clients
Find out more about UniFida's Clients

Testimonials

Latest news and blogs

Why Marketing Measurement Still Isn’t Trusted, and What That Means for Decision-Making

April 29, 2026
More businesses have more marketing measurement data than ever, yet their confidence in decision-making hasn’t improved. Reporting looks stronger, and dashboards are more advanced, but trust hasn’t kept up. In
Read More

Marketing Mix Modelling (MMM) vs. Multi-Touch Attribution (MTA): Which One Does Your Business Need?

March 9, 2026
Marketing measurement is an essential aspect of any successful business, but complexity is increasing, causing many to rely on different measurement methods. This article discusses Marketing Mix Modelling (MMM) vs.
Read More

How to Conduct a Marketing Measurement Data Audit (And Why Most Companies Fail)

March 6, 2026
Organisations need a clear way to measure, validate, and report on marketing performance. It’s crucial for informed decisions, attribution, and budgets. That requires holding the right data. This guide will
Read More

CRM vs. CDP: Key Differences & Why You Might Need Both

February 26, 2026
Customer Relationship Management (CRM) systems and Customer Data Platform (CDP) systems both play crucial roles in modern marketing strategies. We’ve created this guide on CRM vs CDP to help you
Read More

Budgeting for Marketing Measurement: How to Build the Business Case

February 7, 2026
Marketing measurement is an essential part of an organisation’s marketing strategy, yet it is often one of the hardest areas to secure a budget for. In this guide, we’ll tell
Read More

Why Confidence in Marketing Measurement Has Dropped

February 2, 2026
A 2025 TransUnion x EMARKETER report shows that most internal stakeholders are questioning their measurement metrics, suggesting a lack of confidence. But why is this happening, and why does it
Read More

How to Measure the Success of a Marketing Campaign When You Don’t Trust the Data

January 15, 2026
Knowing how to measure the success of a marketing campaign has never been more important. Marketers have access to more data, tools, and metrics than ever before, but the problem
Read More

Is Google Attributing Success to Google? What the Attribution Model in Google Analytics Can & Can’t Tell You

January 12, 2026
Relying on GA4 to measure your marketing campaign’s success can be misleading. While it offers valuable insights, it doesn’t provide the whole picture. Our guide breaks down what the attribution
Read More

Are Your Metrics for Marketing All Over the Place?

January 7, 2026
Countless metrics are available to marketers in our current digital world, and they all come from different places. Without a simple, clear view of your metrics for marketing, how can
Read More

Why Do Marketers Refrain from Budgeting for Marketing Measurement?

December 18, 2025
Why do marketers so often refrain from setting aside budget for marketing measurement? It is fair to say that there is currently a very significant mismatch between the scale of
Read More
×

Try Our Free Marketing Attribution Assessment Tool Today!

Get a bird’s-eye view of how your marketing measurement is performing and recommendations on how to improve.

Takes less than ten minutes to complete!

Use the Marketing Compass