EUREKA: THE CUSTOMER KNOWLEDGE CENTRE
Trust in measurement.
Turn disparate marketing data into
clear, actionable insight.
Unify your customer, marketing and sales data with our independent attribution models, helping you take back control of media efficiency, improve ROI and make smarter marketing decisions with complete confidence.
12+
years measuring marketing
100%
independent and media neutral
Award-winning
business impact at scale
EUREKA: THE CUSTOMER KNOWLEDGE CENTRE
Trust in measurement.
Turn disparate marketing data into clear, actionable insight.
Unify your customer, marketing and sales data with our independent attribution models, helping you take back control of media efficiency, improve ROI and make smarter marketing decisions with complete confidence.
12+
years measuring marketing
100%
independent and media neutral
Award-winning
business impact at scale
Measure channel performance
Measure omni-channel performance using first party data
Understand your customers
A single customer view across the entire journey
Take action with confidence
Turn insights into customer decisions across all channels
OUR EUREKA PLATFORM
Total customer understanding for
customer centric marketers
Eureka brings together your customer, sales, marketing and campaign data, giving you one version of the truth
- Multi-touch marketing attribution (MTA)
- Customer performance metrics and dashboards
- Customer journey visibility
- Budget and scenario planning
- Campaign activation and reporting
OUR CLIENTS
Trusted by leading brands across multiple sectors
We help ambitious organisations make better marketing decisions with their data
WHAT OUR CLIENTS SAY
Independent expertise, real impact
Hear from our clients about how we’ve helped them achieve their goals and unlock growth
“Unifida’s expertise and independence gave us the clarity we needed to make better decisions . The insights have been invaluable.”
James Gambling, Marketing Director, HF Travel
“The team at Unifida are knowledgeable, responsive and genuinely care about delivering real value. Their insights have had a real impact on our business.”
Sarah Watson, CEO, Wentworth Wooden Puzzles
LATEST NEWS AND BLOGS
Insights, trends and expert advice.
Stay up to date with the latest in marketing measurement, customer insight and data-driven decision making,
