Marketing Attribution - AI Driven Insights
UniFida’s AI-driven technology enables you to maximise marketing investments and sales revenues through deeper insights into customers’ purchasing patterns.
The multichannel challenge
Marketers’ top priorities include optimising the marketing mix for the best return and modernising their tools and technologies. Providing the experiences customers expect takes a new breed of technologies, as well as a thorough understanding of their unique needs and expectations — and that takes data.
Fuelled by AI (artificial intelligence), UniFida Marketing Attribution is integrated into the UniFida Customer Data Platform and is designed to ingest data from all your online and offline marketing channels, including:
- Paid search
- Organic search
- Direct mail
- Email campaigns
- Social media
UniFida Marketing Attribution takes this disparate data and automatically builds a table of every marketing event preceding each sale within a 90-day period. We use AI to attribute weightings automatically to each event and allocate the value of each sale relative to the events that led up to it.
The value of data insights
With so many choices, channels and types of customers, it can be hard to know exactly where or how to focus your efforts — or even where to start.
With UniFida Marketing Attribution, you can leverage data insights and quickly identify how and where to allocate resources and budgets for each marketing channel and campaign according to value. Armed with these insights, you can not only win customers’ hearts and wallets, but also take their experiences to a whole new level.