About UniFida – the company

UniFida is the trading name of Marketing Planning Services Ltd, a London based technology and data science company set up in 2014.

Our overall aim is to help organisations build more customer value at less marketing cost.

Our technology focus has been to develop UniFida’s customer data platform, and customer journey based marketing attribution, known as MTA.

Our data scientists serve both existing users of our technology, as well as clients looking to us to resolve their more complex data related marketing questions.

Marketing is changing at an explosive speed. Our ambition is to help our clients stay empowered and ahead in this challenging environment.