With a global focus on environmental issues, companies are becoming more aware of the sustainability of their marketing activities. They want to be able to measure and report the impact of their campaigns, whether offline or online, and support greener marketing initiatives.
This is no longer a ‘nice to have’. Large companies will soon be legally required to commit to, and report on, sustainable business models, but the onus of responsibility will rest with all companies spending significant amounts on marketing communications, both online and offline.
UniFida’s CO2 counter enables companies to gauge the environmental impact of your marketing campaigns. It supports greener marketing by calculating the amount of CO2 (carbon dioxide) released while setting up a campaign via any marketing channel and reports on the amount used once a campaign has been completed.
With UK marketing activities expected to have released around 350 million tonnes of carbon in 2021, the CO2 Counter is an essential online tool. It enables companies to measure the environmental impact of their marketing activities across online and offline channels.”
With historic marketing activities, marketers can evaluate each campaign and channel’s performance and how much carbon has been released for what benefit. This can help steer future greener marketing initiatives.