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Measuring Sustainability in Marketing

UniFida’s CO2 Counter enables marketers to accurately measure the sustainability of their marketing campaigns and achieve greener marketing.
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Gauge the environmental impact of your marketing campaigns

With a global focus on environmental issues, companies are becoming more aware of the sustainability of their marketing activities. They want to be able to measure and report the impact of their campaigns, whether offline or online, and support greener marketing initiatives.

This is no longer a ‘nice to have’. Large companies will soon be legally required to commit to, and report on, sustainable business models, but the onus of responsibility will rest with all companies spending significant amounts on marketing communications, both online and offline.

UniFida’s CO2 counter enables companies to gauge the environmental impact of your marketing campaigns. It supports greener marketing by calculating the amount of CO2 (carbon dioxide) released while setting up a campaign via any marketing channel and reports on the amount used once a campaign has been completed.

Measuring environmental impact

With UK marketing activities expected to have released around 350 million tonnes of carbon in 2021, the CO2 Counter is an essential online tool. It enables companies to measure the environmental impact of their marketing activities across online and offline channels.”

CO2 Counter Benefits


Before launching a campaign, the CO2 counter can show how much carbon will be produced, giving marketers the opportunity to offset or plan a different approach.

Insight for future activity

With historic marketing activities, marketers can evaluate each campaign and channel’s performance and how much carbon has been released for what benefit. This can help steer future greener marketing initiatives.

Scenario comparison

Marketers can access the CO2 Counter online and, for example, use it prior to catalogue production, inputting the number of pages, size, print colours, paper type and quantities. Or for an email campaign, they can input the number of recipients and whether the email has a video attached. Carbon usage is then calculated and the results displayed.

Ask us about how our CO2 counter can help your business.

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The CO2 Counter – a cloud-based technology– has been developed by Trinity P3 in Australia and is distributed in the UK by UniFida. Trinity P3 has used a large number of data sources to develop the counter, with much of its work reviewed by the Royal Melbourne Institute of Technology.

Find out more about UniFida Marketing Metrics