UniFida Customer Data Platform - insight-led marketing
With UniFida’s Customer Data Platform (CDP), designed for mid-scale organisations you can unify data from customers’ online and offline activities, gain invaluable insights into their purchasing habits, activate campaigns – and identify the most effective marketing channels.
Deeper insights, greater marketing success
Imagine having one platform that not only captures and unifies customers’ online and offline behaviour, but gives you a single, up-to-date customer overview that your entire marketing team can access.
Imagine no more. Our platform ingests all the customer data from your online and offline marketing channels and provides unrivalled customer metrics in real time. That means you can identify which campaigns and channels are most effective – and why – and where your marketing budget is really making a difference.
With UniFida CDP you get the ultimate measurement of marketing success
UniFida CDP - key benefits
UniFida CDP enables you to:
Visualise your customer
Customer data (online and offline) can be visualised in one place. UniFida ingests all sources pertinent to your customers and prospects, integrates new and existing technologies and connects all your customer data into a single customer view.
Activate campaigns and attribute success
Deliver highly personalised campaigns based on one true customer understanding. Identity resolution unifies the measurement of marketing performance across all of your online and offline channels.
Measure effectiveness
Measure and optimise campaign effectiveness with automated reporting on key marketing metrics. UniFida CDP provides tailored dashboards that enable your team to analyse and plan highly personalised marketing campaigns.
UniFida CDP - one marketing ecosystem
UniFida CDP is built on powerful artificial intelligence (AI) technology, enabling you to create one powerful marketing ecosystem that delivers:
Identity Resolution and Single Customer View (SCV)
- A single view of the customer is enabled by a combination of data ingestion, identity resolution and engineered data. UniFida CDP ingests data from online and offline data sources and accommodates any reengineered data fields in the UniFida data schema.
Customer and Campaign Metrics
- Built-in to UniFida CDP are seven types marketing metrics – including customer metrics such as customer longer term value, marketing attribution and campaign performance – available at the click of a few buttons, with detailed reports on all outbound marketing campaigns.
Marketing Attribution
- Rather than relying on metrics based on first or last click, UniFida CDP uses AI to attribute weightings to each event and allocates the value of each sale back to the preceding events. This creates attribution reports that show the contribution each direct channel makes to a sale.
Custom Audiences
- With UniFida CDP, you can create custom audiences for all forms of direct marketing communications and activate them across the required channels. Segment definition can be used for batch or trigger campaigns to run across multiple channels, including website, email and paid digital.
Dashboards
- Dashboards can be customised for each team member and configured within Microsoft Power BI for advanced data visualisation, or you can export the data to your preferred data visualisation tools. In all cases, single customer view data can feed into your reporting dashboards.
GDPR Compliance
- UniFida automates your handling of GDPR. The permission portal captures and stores customers’ GDPR consent data and facilitates customer requests for Subject Access, and the Right to be Forgotten.
How we helped a leading puzzle manufacturer:
Try UniFida Customer Data Platform at no cost
We’re so confident that UniFida CDP can provide deeper insights into your own customers’ data, we are offering you a no cost, no obligation trial.