UniFida Clients
Chloe Thomas
Globally recognised eCommerce author, speaker and online marketer
For the last 18 months I’ve been helping a retailer improve their customer acquisition and retention through a wide variety of projects. That’s meant I’ve had the pleasure of getting to grips with the UniFida system. I really do mean pleasure – I’ve been in eCommerce for over 15 years and it’s been great to finally be able to understand what’s influencing our new and repeat purchases (including both on and offline marketing activity). Being able to segment those results by pretty much any criteria we want has enabled us to improve our testing plans for the future much faster than we otherwise would have been able to. What’s made the tool particularly powerful is that although 90% of what you want is there out of the box, customising for the last 10% has been very straightforward. Which means we’ve been able to bring the insight UniFida gives us into far more projects that I would have ever thought possible.
Berry Thompson are rigorous data scientists. Since we commissioned them, they have given us a deep understanding of the trends in visitor traffic for Covent Garden, and have tied together data from multiple sources into a series of comprehensive and comprehendible reports. They manage to keep our business objectives in front of mind whilst also attending to the minutiae of the data they are handling.
I chose UniFida as our cloud based customer data platform. It has so many features and functions, but the five key benefits that stand out for me are: 1) Allows the client to take control in house of making campaign selections 2) Allows instant campaign results analysis with match-back to the SCV 3) Provides support for handling GDPR subject access requests and the right to be forgotten 4) Provides customisable dashboard reports and browser reports all in one place 5) Overlays customer browsing on the SCV so that it can be used for selections and personalising email messaging
We have worked with Berry Thomson successfully for 2 years. In that time Julian and his team, have played an instrumental role in converting reams of our data into pockets of useful information. Part of their success is their ability to listen, adapt, and convey results simply, from which solutions can be sought. Unlike many consulting groups, they are customer focussed and solutions driven. They have added measurable value to our organisation.
Cloud-based UniFida is the best value intuitive data marketing tool I can find to drive continued high levels of growth.
In a world where so many analytics companies just scratch the surface of the business issue, what sets this team apart is their desire to truly understand their client’s business (in our case Life Insurance)
I'm a non-techy and a lot of people in marketing who need these [customer data platforms] are the same. With this platform you don't need to be...it's a brilliant platform for marketing teams, giving you access to all the rich data and insights you need very easily.
It is only recently that Julian and I have become acquainted, and I am so impressed by his and his team’s attention, tenacity, clarity of thought, speed, efficiency and brilliant solutions.
I chose UniFida as our cloud based customer data platform. It has so many features and functions, but the five key benefits that stand out for me are: 1) Allows the client to take control in house of making campaign selections 2) Allows instant campaign results analysis with match-back to the SCV 3) Provides support for handling GDPR subject access requests and the right to be forgotten 4) Provides customisable dashboard reports and browser reports all in one place 5) Overlays customer browsing on the SCV so that it can be used for selections and personalising email messaging
Berry Thompson are rigorous data scientists. Since we commissioned them, they have given us a deep understanding of the trends in visitor traffic for Covent Garden, and have tied together data from multiple sources into a series of comprehensive and comprehendible reports. They manage to keep our business objectives in front of mind whilst also attending to the minutiae of the data they are handling.
We have worked with Berry Thomson successfully for 2 years. In that time Julian and his team, have played an instrumental role in converting reams of our data into pockets of useful information. Part of their success is their ability to listen, adapt, and convey results simply, from which solutions can be sought. Unlike many consulting groups, they are customer focussed and solutions driven. They have added measurable value to our organisation.
It is only recently that Julian and I have become acquainted, and I am so impressed by his and his team’s attention, tenacity, clarity of thought, speed, efficiency and brilliant solutions.
In a world where so many analytics companies just scratch the surface of the business issue, what sets this team apart is their desire to truly understand their client’s business (in our case Life Insurance).
Cloud-based UniFida is the best value intuitive data marketing tool I can find to drive continued high levels of growth.
I'm a non-techy and a lot of people in marketing who need these [customer data platforms] are the same. With this platform you don't need to be...it's a brilliant platform for marketing teams, giving you access to all the rich data and insights you need very easily