Skip to content

Finding beautiful truths from complex data

Transforming your data into insights that drive profitable growth. 

Finding beautiful truths from complex data

Transforming your data into insights that drive profitable growth. 

UniFida provide a fully outsourced insight and analysis capability for both strategic decision support, and detailed performance analysis. Our work ranges from ad hoc data science projects to building an entire outsourced insight and analytics department for medium to large companies.

Predictive Modelling

We develop models that predict a range of behaviours

Customer Segmentation

We build customer and market segmentations

Activity segments

Shopper segments

Market segments

What people are interested in.

What people are buying.

How your customer marketplace works.

Activity segments

What people are interested in.

Shopper segments

What people are buying.

Market segments

How your customer marketplace works.

Demographic and Behavioural Profiling

We provide customer profiling

Media spend optimisation

We help you target more valuable customers

Every channel and media you use will bring customers of different longer-term value.

Channel, value, product and demographics.

Understand where longer-term customer value is coming from.

Utilise the most effective channels and target profitable customer groups.

Every channel and media you use will bring customers of different longer-term value.

Channel, value, product and demographics.

Understand where longer-term customer value is coming from.

Utilise the most effective channels and target profitable customer groups.

get in touch

Want to find out more?

If you would like to learn more about our data science services to understand how your business could benefit, get in touch and we will be happy to provide you with more information.