Skip to content

UniFida identifies

UniFida joins data up into individuals

Solving the identity resolution problem

  • Today’s customers and prospects have many different identifiers, from email addresses to mobile phone numbers, postal addresses, cookie IDs and customer numbers.
  • UniFida uses all of these to identify the people that lie behind the data
  • We call this identity resolution
  • And we keep a history, so for each person we may hold several email addresses or mobile numbers
table showing contact details

Adam Smith

For marketing that is laser-focussed on the individual