UniFida's single customer view solves many of the challenges posed by GDPR

Automating GDPR compliance:
- Using UniFida your agents can search for an individual, and see what they have consented to, or not given permission for, at the same time as updating preferences.
- If a customer asks what data you hold on them, known as a subject access request, you are one click away from sending them an email with all of it laid out clearly for them to check.
- Or they may want to be forgotten, in which case UniFida deletes all their personal data, and reports this back to your upstream systems.