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UniFida informs

UniFida finds meaning in raw data items

Generating derived customer data

  • Raw data is a good, but what we can derive from it is gold
  • It’s more important to predict lifetime value for instance, than to see a list of orders
  • Or to know overall how a customer browses your website, rather than what they did with their last click on it
  • These engineered data fields are built using algorithms, and updated whenever new information arrives

FIND OUT MORE ABOUT HOW UNIFIDA WORKS

letting you take control of your own first party data