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UniFida informs

UniFida finds meaning in raw data items

Table of identity criteria for customer data platform

Generating derived customer data

  • Raw data is a good, but what we can derive from it is gold
  • It’s more important to predict lifetime value for instance, than to see a list of orders
  • Or to know overall how a customer browses your website, rather than what they did with their last click on it
  • These engineered data fields are built using algorithms, and updated whenever new information arrives

letting you take control of your own first party data