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UniFida informs

UniFida finds meaning in raw data items

Table of identity criteria for customer data platform

Generating derived customer data

  • Raw data is a good, but generating derived customer data is gold
  • It’s more important to predict lifetime value for instance, than to see a list of orders
  • Or to know overall how a customer browses your website, rather than what they did with their last click on it
  • These engineered data fields are built using algorithms, and updated whenever new information arrives
Next: UniFida Personalises >>

FIND OUT MORE ABOUT HOW UNIFIDA WORKS

1. connects
Quick to set up with many connections preconfigured
2. identifies
Light touch for your IT department
3. informs
Simple to use for non-techy marketers
4. Personalises
At modest cost compared to the competition
5. reports
A full suite of automated marketing metrics
6. supports gdpr
Simplifies the whole process of handling GDPR requests
7. integrates
Sits in the centre of your marketing technology

Letting you take control of your own first party data: Try UniFida CDP at no cost

We’re so confident that UniFida CDP can provide deeper insights into your own customers’ data, we are offering you a no cost, no obligation trial.

contact us today to arrange a trial
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