Are you leaving the competition an open door through which they can capture your best customers? Most organisations will protest that they are not losing customers to competitors, but a sizeable proportion of these will be wrong!
The reason is the gap that often exists between how customers expect that they should be treated, and the reality of what actually happens.
5 examples why we think some organisations are losing customers to their competition
- We know of one company that sends its entire customer file an identical email a hundred times a year
- A second company takes at least a month between recruiting a new customer and sending them a welcome catalogue
- Whilst a third company gives up on customers who have not been active in the last two years
- And a fourth can’t distinguish between a currently dormant but previously valuable customer who is browsing on their website, and an unknown punter
- Finally, a fifth company doesn’t understand the longer-term value provided by customers from different recruitment channels
To start to put things right we usually find that all areas of the organisation that have responsibility for some aspect or another of looking after customers need to put their hands up, and agree that things are not going as well as they might.
At this point, with luck, a consensus will start to emerge that something needs to be done to fix the problem; this will usually involve introducing some kind of technology that takes a holistic view of customers and how they are interacting with you.
Discover UniFida for Free
If you feel the need to mobilise your organisation in this direction and make it properly customer-centric, then we are here to help. For a start we can offer you a choice of three complimentary services to help you better understand your requirements and explore the benefits of using CDP technology.
- Data duplication testing: Identify how many duplicate customer records you have. Understand the impact of wasted spend on marketing.
- Suppressions run report: Identify and suppress individuals who have moved away or deceased.
- Business casing exercise: Identify and develop use cases and financial evaluation. See the opportunities and map out the ROI prior to any commitment.
Contact us to find out more about our free services and how UniFida’s Customer Data Platform could add value to your business.
UniFida is the trading name of Marketing Planning Services Ltd, a London based technology and data science company set up in 2014. Our overall aim is to help organisations build more customer value at less marketing cost.
Our technology focus has been to develop UniFida. Our data science business comes both from existing users of UniFida, and from clients looking to us to solve their more complex data related marketing questions.
Marketing is changing at an explosive speed, and our ambition is to help our clients stay empowered and ahead in this challenging environment.