UniFida, a provider of customer data solutions for mid-sized companies, has appointed Jo Young as Managing Director.
She was previously Client Director and succeeds UniFida’s Founder, Julian Berry, who becomes Executive Chairman of the company.
Speaking about her new appointment, Jo Young said: “I am very excited to take on this new role as part of UniFida’s exciting growth plans. I will continue to work with existing and new clients, helping them to access deeper customer insights and deliver customer experiences that drive sales and maximise marketing returns, using our CDP, marketing attribution and data science solutions. I will also be helping to further develop new sustainability innovations, such as our CO2 Counter for marketing.”
Jo is a leading data consultant with extensive marketing analysis experience across multiple disciplines, including digital, database, research, econometrics and pricing. Previously she launched an award-winning econometrics division and has led ground-breaking projects to combine first-party marketing attribution with econometrics for leading-edge media measurement and optimisation.
Jo has worked at some of the UK’s leading data consultancies, pushing the boundaries of what is possible with data, analysis and technology with companies such as Lakeland, John Lewis, AXA, TUI, Cancer Research, Unibet, P&G, Arriva, American Express and O2.
UniFida is the trading name of Marketing Planning Services Ltd, a London based technology and data science company set up in 2014. Our overall aim is to help organisations build more customer value at less marketing cost.
Our technology focus has been to develop UniFida. Data science business comes both from existing users of UniFida, and from clients looking to us to solve their more complex data related marketing questions.
Marketing is changing at an explosive speed. Our ambition is to help our clients stay empowered and ahead in this challenging environment.