Keep it clean!

This somewhat short title reflects the overall approach to data cleansing suggested by our partners the REaD group in their latest report.

In other words, it’s no longer just one trip to the bathroom a year, but rather daily hygiene backed up by a culture that won’t accept any excuses for dirty data.

We partner with the REaD Group for a number of data cleansing services including PAF formatting to get address structures right, and suppression of gone aways and deceaseds.

The amount of dirty data residing in customer databases that they remove never fails to surprise us, or our clients.

If you would like to know how much you have, we can arrange a free audit; this will tell you just how many address duplicates there are, the amount of badly formatted addresses, and the number that should be suppressed.

If you want their report, then please read it here REaD Group Report, and if you would like to arrange an audit then please email us and we will call you to discuss.


UniFida logo

UniFida is the trading name of Marketing Planning Services Ltd, a London based technology and data science company set up in 2014. Our overall aim is to help organisations build more customer value at less marketing cost.

Our technology focus has been to develop UniFida. Our data science business comes both from existing users of UniFida, and from clients looking to us to solve their more complex data related marketing questions.

Marketing is changing at an explosive speed, and our ambition is to help our clients stay empowered and ahead in this challenging environment.


UKFast for UniFida’s technology gets PAS2060 certification

Our cloud hosting company for UniFida’s technology gets PAS 2060 certification

We were delighted to learn that UKFast who host our customer data platform technology have been awarded PAS 2060 by the Carbon Trust.

PAS 2060 is the internationally recognised specification for the demonstration of carbon neutrality and builds on the existing PAS 2050 environmental standard.

Data centres, which are necessary for housing servers and providing hosting and co-location services, use a large amount of energy and emit tonnes of CO2 every year. In fact, data centres worldwide are expected to generate 533 million tonnes of CO2 by 2020 (Carbon Trust).

UKFast offsets will contribute to a number of hydro-power renewable energy schemes which reduce greenhouse gas emissions by displacing power from fossil fuel sources on their regional electric grid.


Carbon Trust Certification is the world’s leading independent certification body for carbon footprints.

 


UniFida logo

UniFida is the trading name of Marketing Planning Services Ltd, a London based technology and data science company set up in 2014. Our overall aim is to help organisations build more customer value at less marketing cost.

Our technology focus has been to develop UniFida. Our data science business comes both from existing users of UniFida, and from clients looking to us to solve their more complex data related marketing questions.

Marketing is changing at an explosive speed, and our ambition is to help our clients stay empowered and ahead in this challenging environment.


UniFida is listed on the CDP Institute directory

April 2018 – UniFida has been accepted for membership by the Customer Data Platform Institute. You can now find us on their directory at cdpinstitute.org/directory


UniFida logo

UniFida is the trading name of Marketing Planning Services Ltd, a London based technology and data science company set up in 2014. Our overall aim is to help organisations build more customer value at less marketing cost.

Our technology focus has been to develop UniFida. Our data science business comes both from existing users of UniFida, and from clients looking to us to solve their more complex data related marketing questions.

Marketing is changing at an explosive speed, and our ambition is to help our clients stay empowered and ahead in this challenging environment.